As The World Turns
As the World Turns first premiered on April 2, 1956, and has been a mainstay on CBS daytime ever since. The show takes place in the fictional town of Oakdale, Illinois, and revolves around the lives of it's inhabitants. Originally the central family was the Hughes', however today the stories mostly resolve around the enormous Snyder family. As the World Turns is produced by Proctor and Gamble, the same company that produces Guiding Light, the only show to have a longer on-air tenure than ATWT. This year, ATWT celebrated its 54th Anniversary of being on the air in April 2010, the show will end it's run on Sept 17th 2010.